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The Hein Gericke Story

The real story is that we make sure we do everything we can for bikers today. But we’re still proud of our heritage. And because Hein Gericke happens to have more pedigree than a dog show, we thought you might be interested to read a brief outline of ‘Our Story’… 

Hein Gericke 1970 1970 Giacomo Agostini wins his seventh and eighth GP world championships and Britain’s Rodney Gould lifts the 250cc crown. It is a good year for German bikers too, with Dieter Braun racing to victory in the 125GP class and another, named Hein Gericke, beginning his very own quest to be the best when he opens his first motorcycle dealership in the city of Düsseldorf.

Before long riders from all over Germany begin making regular pilgrimages to Hein’s showroom. The next few years see his policy of offering great brands, fair prices and excellent service help Hein Gericke become the largest motorcycle dealership in the country.
Hein Gericke 1973 1973 Britain, Germany and the Netherlands celebrate as Phil Read beats Agostini to become 500GP World Champion, Dieter Braun adds the 250GP winner’s trophy to his collection, and Jan de Vries triumphs in the sidecar class. Meanwhile, Hein Gericke expands the selection clothing and accessories available in his motorcycle showrooms.
Hein Gericke 1975 1975 Agostini wins his 15th straight world championship in the year that Hein Gericke first introduces his own label protective motorcycle clothing.
Hein Gericke 1978 1978 As Kenny Roberts ends Barry Sheene’s championship winning streak to become the dominant force in 500GP, Hein makes his company the first to offer a mail order service specifically for bikers.
Hein Gericke 1980 1980 It’s another good year for German bikers. Anton Mang claims the 250GP crown, and the very first Hein Gericke catalogue is launched, split into two volumes – one for clothing and one for technical parts. 100,000 copies are immediately snapped up and a piece of biking history is made.

Hein Gericke now has stores in all of major German cities, with the focus moved away from motorcycle sales and towards motorcyclists, becoming the leading clothing and accessories specialist.
 Hein Gericke 1985 1985 Hein Gericke is at the forefront of research into textile motorcycle clothing and, under the banner of ‘The Future is Light’, launches a groundbreaking new range, offering a practical alternative to leather. And it’s a special year on the racetrack too, as Freddie Spencer’s amazing season sees him take victory in the 500 and 250cc class.
Hein Gericke 1986 1986 As Eddie Lawson continues to display American dirt track riders’ mastery of the vicious 500cc two-strokes of the 1980s, new clothing brands are included to the Hein Gericke range. The first items to feature in the catalogue are selected items from BMW and a Pierre Cardin rainsuit.
Hein Gericke 1987 1987 German bikers have every reason to be happy as Anton Mang storms to his fifth world title and Hein launches his 40th store in their homeland. It’s also a good year for riders in other countries, as the first Hein Gericke stores outside of Germany open in Paris, Vienna and Amsterdam. The first Belgian store opens the same year, in Haasrode-Leuven.

It is also the year that Hein hands over the reigns to the company’s new owners, Eurobike AG, and officially retires from the business.
Hein Gericke 1991 1991 Wayne Rainey is the middle of his triple world championship run, just as Hein Gericke first offers its formula of quality, choice and service to British bikers, with the opening of a store in York. The same year, Hein Gericke provides Europe’s motorcyclists with even more comfort and protection with the launch of the first incarnation of the revolutionary HIPROTEC® armour system.
Hein Gericke 1997 1997 HIPROTEC® wins the British bike industry’s highest award – the coveted title of Motor Cycle News Product of the Year. The company goes on to win three consecutive awards for its products and service. Meanwhile Mick Doohan is looking unstoppable aboard his Honda NSR, and a young Italian by the name of Valentino Rossi is crowned 125GP Champion.
Hein Gericke 2001 2001 There are over 80 Hein Gericke stores throughout Europe when ‘The Doctor’ becomes the last ever 500cc World Champion. And as the Rossi/Honda combination comes to the boil, Hein Gericke forms a close partnership of its own. WL Gore grants us the rights to use its outstanding GORE-TEX® membranes in its clothing and begins working closely with Hein Gericke to develop products that further improve the biking lives of our customers.
Hein Gericke 2003 2003 Rossi takes his second four-stroke title in a row, and announces his decision to switch teams. Hein Gericke also enters an exciting new phase when it gets the backing of American company, The Fairchild Corporation.
Hein Gericke 2006 2006 One year after the first MotoGP World Championship was held in Turkey, Hein Gericke also arrives in Istanbul. Nicky Hayden then sets about the business of winning the championship, and Hein Gericke plans a second store in the city and another in Izir, which open the following year.
Hein Gericke 2007 2007 Casey Stoner and Ducati celebrate their first ever Grand Prix world titles, and Hein Gericke celebrates the launch of a flagship store on the Avenue de la Grande Armée – Paris’ motorcycling Mecca.
Hein Gericke 2008 2008 As the only manufacturer who directly retails, Hein Gericke is uniquely placed to listen to its customer and cut out the middleman to offer European bikers unrivalled value, experience and expertise.

In Hein Gericke stores we aim to help every one of our customers ride like a champion.
Hein Gericke 2009 2009 In 2005 Hein Gericke was purchased by the US based Fairchild Corporation.  However, in 2009 Hein Gericke was subject to a Management Buyout. The Management Team consisted of Richard Chambers (the existing Managing Director of Hein Gericke (UK) Ltd) and long-standing Dusseldorf based senior Managers Ralf Baches, Christoph Hansen and Achim Wirths.
Hein Gericke 2010 2010 Hein Gericke is 40 years old ! In that time the motorcycling world has changed considerably and Hein Gericke is the same. Hein Gericke (UK) Ltd continues to grow and in 2010 has opened new shops at Hanger Lane in London (a stone’s throw from the world famous Ace Cafe) and also in Oxford.  With 47 shops in the UK, Hein Gericke remain the UK biggest and most successful retailer of Motorcycle clothing, helmets and accessories.